Lesson 4.2

Search Engine Optimization


Right about now, many of you have gone through so many lessons on web design that you’re pretty tired of talking about code. You know enough about HTML and CSS to say you basically get it, but working with it over the last few months has been really frustrating. You know that after this class is over, you may never look at another code again. But what if there was a way to use all that stuff you learned about HTML and CSS without having to be a web designer?

Search engine optimization is the process of making websites more popular on a search engine. And the only people who can really do this well are those who understand a little bit about how HTML works. Believe it or not, SEO managers, analysts, and specialists make an average of almost $70,000 per year. They don’t design anything. They just take a code that’s already been written and find ways to improve it for all those big search engine companies like Google, Bing, and Yahoo.

During this lesson, you’ll be reminded about how search engines work and how you can improve the visibility of a new website. Search engines base their results on how popular a website is, but that can often be a bad thing. Everyone clicks on the first link they find in Google, which makes that link more popular, even if it’s not that great of a website. And the more popular that website gets, the more often it will keep showing up at the top of a results list, and the more people will keep clicking on it. In other words, it’s really difficult to make a new website popular because SEO takes a lot of time and patience. This lesson will help you understand the process of search engine optimization.

LEARNING GOAL #4: Applied Web Design

Students will understand how to expand and apply their modest knowledge of HTML and CSS through Web Hosting, Search Engine Optimization, and JavaScript.

PART 1: Class Discussion

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PART 2: Daily Design

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